Joseph Charm Takes Front Row at Labrum’s LFW SS27 Show

Joseph Charm brought his signature presence and sharp style to the front row of Labrum London’s Spring/Summer 2027 presentation during London Fashion Week in September 2026. The comedian, actor and presenter was photographed in a striking Labrum look that perfectly aligned with the brand’s distinctive aesthetic. 

In the image captured by Alberto Pezzali for Getty Images, Charm stands confidently in a grand hall setting under an ornate chandelier. He wears a long cream-and-black Labrum coat featuring bold black panel details and distinctive toggle fastenings, layered over a black top with matching black trousers and formal shoes. The ensemble reflects Labrum’s signature blend of refined British tailoring and purposeful design details. 

Labrum’s SS27 collection, titled “Hands of Osmosis,” marked the concluding chapter of the brand’s story-driven trilogy. Following earlier explorations of sound and textiles, this season focused on physical craft, generational making, and cultural exchange. The runway featured tailored silhouettes, sportswear elements, custom footwear, and accessories developed with global collaborators. Key highlights included handcrafted raffia pieces inspired by Mende traditions, hand-embroidered “Mamie Bakie” garments honouring Sierra Leonean market vendors, Adire-inspired graphics with adidas, sculptural leather bags, and collaborations with Dr. Martens and others. 

This was not Charm’s first appearance at a Labrum show. He has previously been spotted at Labrum events, including the brand’s AW26 presentation and the John Lewis x Labrum collection launch, underscoring an ongoing affinity for Dumbuya’s thoughtful, culture-bridging menswear.