Joseph Charm Stars in Arsenal x Zilch “Armoury Sweep” Activation

The comedian, actor, presenter and Britain’s Got Talent finalist has been featured in Arsenal’s official partnership activation with Zilch, the club’s Official Way to Pay.

In the campaign, known as the Armoury Sweep, supporters visiting The Armoury (Arsenal’s flagship store at Emirates Stadium) received unexpected rewards and surprises courtesy of Zilch. Joseph appears in the promotional content outside the Emirates, proudly holding the distinctive green Zilch Visa card while wearing Arsenal colours — bringing his trademark energy and personality to the campaign.

The collaboration highlights the growing commercial opportunities available to Joseph as his profile continues to rise across comedy, television and brand partnerships. As a lifelong Arsenal supporter, the project also allowed him to combine his passion for the club with high-profile brand work.