Joseph Charm teams up with Arsenal for Westlake Tyres

Joseph Charm has joined forces with Arsenal Football Club players Viktor Gyökeres, Christian Nørgaard and Kepa Arrizabalaga in collaboration promoting Westlake Tyres.

 Westlake is a key brand of ZC Rubber (Zhongce Rubber Group), Arsenal’s Official Global Tyre Partner since late 2023. The partnership gives the manufacturer visibility at Emirates Stadium matches and through club activations, helping Westlake and related brands reach global audiences. 

This collaboration aligns with Westlake’s recent “Tyre Distance Challenge” campaign video featuring Joseph and the  Arsenal players Gyökeres, Nørgaard and Arrizabalaga. The activation emphasises power, precision and performance, themes that connect the reliability of high-quality tyres with elite football. 

The collab captures a natural crossover between entertainment and elite sport. Joseph’s involvement helps the Westlake campaign reach beyond traditional football audiences while giving Arsenal fans an entertaining look at their players in a fresh setting.